The summer market is hot, but your clients shouldn’t have to sweat through it.
As a real estate professional, summer is your peak season, but it is also the time when buyers want to be relaxing by the pool or vacationing with family. The secret to closing more deals during the sunny months isn’t working longer hours, it’s leveraging the right technology to let your clients shop on their own terms.
By positioning yourself as a tech-forward agent, you can keep your pipeline moving while your clients stay comfortable.
Here is how you can use advanced digital tools to guide your buyers from contract to close straight from their hammock.
Personalized MLS Portals with Instant Listing Alerts
Instead of letting your clients wander aimlessly through third-party public sites with outdated data, bring them into your inner circle with a personalized MLS Portal.
Providing direct, real-time access establishes you as the local authority and streamlines your communication:
Instant Listing Alerts: Set up automated notifications so your buyers see new properties the second they hit the market, beating out casual shoppers.
Collaboration Tools: Monitor which homes your clients “favorite” or “hide” to deeply understand their preferences without playing phone tag.
Market Accuracy: Protect your clients from the heartbreak of falling for homes that are already under contract on public aggregators.
STM Connect: Our All-in-One Mobile App
When clients are traveling or enjoying outdoor summer activities, they are glued to their phones, not their laptops. STM Connect, our proprietary mobile app, keeps you seamlessly connected to them wherever they go.
Use the app to anchor your client relationships:
In-App Messaging: Keep your property conversations organized in one central thread instead of losing details in text messages or emails.
Task Management: Never feel lost again. The app provides a task list of what is left to be completed by your client and provides clear instructions on what is needed.
Loan Status Updates: Clients can stay in-the-know while you are on the go with regular loan status updates.
Save Time with Immersive Video Tours
Summer schedules are packed with vacations and family gatherings, making weekend showings tough to book. Video tours and 3D virtual walkthroughs act as a digital filter, saving you and your buyers time.
Pre-Screening Properties: Send high-quality video walkthroughs to help clients narrow down their top choices before scheduling an in-person visit.
Live FaceTime Walkthroughs: If a hot property hits the market while your client is at the beach, you can tour the home live on video while they ask questions from their lounge chair.
Close Deals Fast with Seamless E-Sign Technology
In a competitive summer market, speed wins. If your client decides to make an offer while away on a weekend getaway, you cannot afford to wait until they get back to a printer.
E-Sign technology ensures you never miss a deadline:
Mobile Execution: Prepare, send, and sign legally binding contracts, disclosures, and offer letters entirely on a smartphone or tablet.
Faster Turnaround: Eliminate friction in the negotiation process with instant electronic counter-offers.
Secure Cloud Compliance: Automatically store all executed paperwork in a secure digital drive, keeping your broker files compliant and organized.
Work Smarter, Not Harder, This Summer
Embracing a tech-driven approach doesn’t just make life easier for your clients; it scales up your business. By integrating custom MLS alerts, the STM Connect app, virtual tours, and effortless e-signatures into your workflow, you can provide an elite client experience without sacrificing your own summer weekends.
